National Geographic Kids

Transformed unprofitable kids’ business into a $65M, top-revenue-generating flagship through brand and strategy reinvention and product and program expansion. Increased book list from 30 – 200 titles published annually.

Cover of National Geographic Kids magazine featuring a red panda with a playful expression, and text highlighting the red panda as incredible. The magazine includes sections on cool comics, fun food facts, and a cheetah, with a shark image and a poster offer.
Cover of the 2019 Kids Almanac by National Geographic featuring a roaring lion cub, with colorful text and icons about animals, adventure, facts, videos, and digital extras.
Book cover titled "National Geographic Kids Ultimate Weird but True 2" featuring colorful, quirky images of an eye, a crab, a pig with a red mane, a paddleboat, a Neptune's sea star, and a dog dressed as Superman on a blue background with bubbles.

Brand and Content Reinvention

Recreated and introduced new National Geographic Kids magazine, quickly doubling readership for publication now ranked as the #1 kids’ magazine.

Product Development

Ideated new products, a New York Times bestseller, and dozens of franchises, including a 30-book series that garnered $16M in revenue, an Emmy-winning TV show, and a Sirius radio show with 31 million subscribers.

Organizational Infrastructure

Architected education learning framework and branding guidelines used for all National Geographic products to boost brand recognition, stimulate cross-platform opportunities, and optimize revenue.

  • “This quality publication ensures that your children learn while still having fun, so they are more likely to retain the information. National Geographic Kids magazine really helps to bring the world to life, and gets your children excited about learning.”

    — Amazon.com Review